Course Description

1.0 General BCBA CEU

This course provides an overview of persuasion. The presenters first dive into the literature, to provide an initial introduction of this concept. They then define and analyze persuasion from a more conceptually systematic point of view. An operational definition is provided and important variables that play a role in persuasion are explained. The training also focuses on the need for persuasion in ABA practice. The presenters outline the difference between persuasion and coercion.

What will you learn: 

  • Definition of persuasion and coercion
  • Ways to be persuasive described by Carnegie (1936) and Dillard and Pfau (2002)
  • Motivating Operations, Response Effort and Emotions as variables of persuasion effectiveness
  • Difference between persuasion and coercion

Who is this course best for: 

  • BCaBAs / BCBAs / BCBA-D / Lead RBTs who are interested in deepening their understanding of persuasion vs coercion
  • BCaBAs / BCBAs / BCBA-D / Lead RBTs who need assistance with their persuasive skills
  • Those needing CEUs for their BACB certification (general CEUs)

Course curriculum

  • 1

    The Power of Persuasion

    • Training

    • CEU Quiz